Technogreen Architects and Niyash Studio – Creative Agency

DISCOVERY YEAR 2016

Designing

Homes

With Smile

In late 2016 we meet the duo Ankush and Shubhi Varshney who are running an architecture & interior designing consulting firm. With over 10+ years of experience driven by passion of creating functional designer homes, the duo wanted to explore further and start a studio which can provide a complete solution of planning the architecture to design the home and providing apt furniture. In words “Home Inspires Everything in Life” .

EXPANDING MARKET GOING DIGITAL

THE CHALLENGE

The Company however had never explored marketing and presenting themselves on any kind of web platform.

So for Phase 01 – We designed a very light-hearted and playful website that spoke about their work at each instance for their base firm Techno green architecture. Interactions were kept at the minimum so that user’s complete focus would be on the portfolio with zero distraction.

Shopping website in Dehradun

IMPACT

DRIVEN BY QUALITY

Eduhive creative studio assisted Techno Green Architects in identifying their target clients and outlined how they can better convey their message to move viewers to choose Techno Green Architect services. Impressed with their improved presence Pan India in 2018 the duo decided to move ahead with part two of their project of building Niyash Studio as luxury furniture provider online and offline.

BRANDING NIYASH STUDIO

YEAR 2017

Logo design in Dehradun
  • Logotype: Visual identity of Niyash with hive structure was selected so they can better market themselves across different platforms.
  • Colors: Black & white as primary colors to keep the logo simple and sophisticated, and put an emphasis on the interior design and portfolio pieces. A hue of gold was added to highlight the niche segment of luxury furniture.
  • Typography: Eduhive Creative Studio aided Niyash in creating a sophisticated and consistent font theme along with a set of capitalization guidelines. This helped maintain a more clean and uniform look across all platforms.

WEBSITE DESIGN & DEVELOPMENT

A comprehensive website with ecommerce purpose is designed and developed to revolutionize the way furniture is bought. Design consistency has been maintained in terms of brand color and character. An ideal website design should make your website functional, smooth with intuitive navigation and at the end of the day, convert all the hits and eyeballs into sales that make your cash-box ring.

Responsive websites in Dehradun
Social media campaign in Dehradun
social media optimization in Dehradun
Dynamic websites in Dehradun

MARKETING VOICE

A REASON-DRIVEN COMMUNICATION

To enhance the brand’s power in terms of presence and reach and increase b2b buying Eduhive creative studio crafted an effective communication strategy through marketing collaterals of all forms. Everything, from hoardings, brochure, signboards to devising the strong social media strategy, it was an exhilarating experience to give the brand a luxury yet an approachable image.

Packaging design in Dehradun

As one of the leading Creative Agencies, we strategized to develop a product catalogue which can be placed in eminent resorts for brand presence. The same was also planned to be send to builders across Uttrakhand for B2B selling & the outcome was and expand in sales network for Niyash studio.

Design-agency-in-Delhi-NCR
outdoor marketing in dehradun delhi ncr

360 Degree Marketing - Digital Marketing With Print Efforts

YEAR 2018

A full-fledged digital campaign accompanied the mainline communication. It received exceptional response from the home buyers.
Various social media campaigns were design on monthly calendar bases covering aspects of home buyers as well as b2b business

Instagram Marketing in Dehradun
Google ads in Dehradun
Facebook Marketing in Delhi NCR
Instagram Marketing Delhi NCR

CREATIVE CAMPAIGN

DIWALI BONANZA

The online furniture market saw a 200-300% rise in sales during the festive season in year 2017. Hence it was time for a shout out

A micro campaign was launch before Diwali this campaign had two objects.

  • A lucky draw with 50% discount for a member of Niyash
  • A social effort to enlighten homes of the needy. The customers can donate any old furniture and get cash points which they can redeem on their purchase at Niyash.
creative design agency in dehradun delhi gurgon noida
Promotional video in Dehradun

Celebration By Community Building

YEAR 2019

NIYASH MEMBERSHIP & MORE

Early 2019 Niyash Studio launched Niyash Membership for privileged members to offline sales. Here is a quick view

Website Developers in Dehradun(1)

THE STUDIO IS COMING UP WITH NEW PREMIUM LUXURY PRODUCT LINE THIS YEAR SO THE STORY CONTINUES
…. STAY TUNED….

Have a Project in Mind? Let's talk.

This Could Be The Start of Something Beautiful

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